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The Problem With Prospecting

The Problem With Prospecting On Social Media

May 10, 20247 min read

The Internet Never Forgets and It's Ruining It for Everyone Else!

I once heard that success in business is all about ‘time' and ‘place.'

As a professional marketer, I would add ‘message' to the equation as well.

Network marketers today are being taught methods of recruiting with social media. Unfortunately, these so often include the wrong message, at the wrong time, at the wrong place.

Here’s the truth!

There is a VERY fine line between recruiting with social media and spamming people.

I’m sorry to say that most network marketers have been turned into human spam bots by their upline and company leaders…

‘Disposable distributors' tasked with the job of spreading the word about their company’s products or opportunity at the expense of the individual's reputation and risking the suspension of their social media accounts.

You many be on the receiving side of the WRONG WAY to prospect online  and many people receive poor attempts at prospecting  every day …

The WRONG Way to Prospect and Recruit

Like this Message for Example...

Successful entrepreneurs and networkers alike eventually learn the true secret to success, and it becomes the foundation upon which their entire prospecting, recruiting and business building strategy is founded.

That secret being:

“People don’t care how much you know, until they know how much you

care” – Theodore Roosevelt

The screenshot above is an example of a weak attempt from people recruiting with social media...

People who haven’t yet figured out that building a business is not about tricking people or finding the right copy/paste FB messages to send to strangers

It’s about actually caring about people, becoming a person of value, and being someone uniquely positioned to help someone with their problems! That last part is critical: “uniquely positioned to help someone with their problems."

Any idiot can copy and paste a message into the Private Message function on Facebook.

What sets you apart from the rest of the desperate reps hitting people’s inboxes with their new “ground floor opportunities or cash programs?

Now, this doesn’t mean prospecting online doesn’t work.

I know some very skilled recruiters who are excellent at online prospecting, but just like offline prospecting, they’ve devoted the time and effort to learn this very difficult skill and have mastered it.

And if that’s the strategy you want to deploy, you need to do it right or else!

But if you’re still a little fuzzy on whether you are a spammer or not, here’s a guide of sorts…

Top 5 Warning Signs Your Social Media Prospecting Efforts are Actually SPAM

1.) Your first private message to a stranger on social media includes a link to join your opportunity.

2.) You get angry replies via private messaging and/or you have been reported as a spammer.

3.) You post links to your opportunity or website in the comments section of other people’s social media posts.

4.) You compulsively want to talk about your company or products without anyone asking you to share.

Finally… this one is the most important one…

5.) You engage in interactions online with a hidden agenda hoping to transition the topic to something that would get people interested in your opportunity without caring about knowing the other person.

This last one for me is a big one but could also be controversial

After all, #5 is the very definition of prospecting (online or offline) that even when done right… can still feel awkward, result in people getting angry at you, and very unleveraged.

That is why I eventually decided to stop prospecting altogether.

But here’s the interesting thing…

“When I Stopped Prospecting People, My Business Started Growing!”

I can’t tell you how relieved and at peace I felt, when I once again, was able to go out with my friends, visiting a family member’s home, or be in a public place without having to think about prospecting anyone.

Just enjoying being social with out thinking “everyone was a prospect” and approaching every conversation with a hidden agenda; I was free!

That’s because it wasn’t until I STOPPED prospecting that my business actually started

growing!

Wieird, right?

At this point, you may be asking…

“Then how the heck did your business grow? How can you grow a network marketing business without recruiting with social media and spamming your friends and family?”

Well before I answer that, I have to say that there are people who are very skilled prospectors and recruiters who completely disregard the issues I mentioned above.

They knowingly and unashamedly, approach every interaction with a stranger as a prospecting opportunity.

Getting yelled at or cursed out by prospects is no big deal, as long as some people say ‘yes.’

And just like doing it right offline, there’s a way to successfully do it online as well. After learning and becoming very good at prospecting, I decided that I didn’t want to build my business this way.

The problem with prospecting in general, as it’s normally taught, is that the mindset going in is still about what YOU want people to do and about manipulating people into doing what you want them to do.

In other words, it’s about YOU, not them. I didn’t like that, but I still did it for a little while… until I found a better way.

The More Leveraged Alternative to 1-on-1 Prospecting, Which Won’t Make You Feel Like a Cheap Salesman

Now, I am not trying to be high and mighty about all this prospecting stuff because I’m not.

If it came down to either feeding my family with ‘stone cold' prospecting tactics or my kids starving, I would choose stone cold prospecting every time, without remorse

But the reason I was able to quit prospecting was that, with the help of some extraordinary mentors, I eventually discovered an online recruiting strategy which enabled me to recruit more people in one day than the most skilled recruiter in the world can do in a month.

I was able to passively generate leads, customers, and new reps even when I was out having fun with friends and family.

(Hence why I didn’t have to worry about prospecting them!)

Rather than spending hours spamming or private messaging people on social media, I learned how to legitimately get Facebook and other networks to actually help me attract the people who are most interested in what I have to offer by using their own ads platform! (i.e. going legit!)

This strategy is called ‘attraction marketing’, which is an internet marketing strategy designed for networkers and people in direct sales!

You see, if your business depends on you being on social media, sending private messages, or commenting on people’s posts all day, you are NOT doing internet marketing… despite what you may have been led to believe.

Online prospecting and internet marketing are NOT the same thing! Internet marketing is a passive strategy, which works, even when you are not.

So if you want to learn how to PASSIVELY build a business by attracting the prospects you want online, then get access to my free 5-Day Digital Recruiting Bootcamp available here.

You’ll also get more details about a book my mentor wrote The Attraction Marketing Formula that goes into the nuts n’ bolts of my recruiting & selling formula.

Now if traditional prospecting online or offline is your thing and you want to stick to that, by all means, go for it.

There are many top trainers and earners in the industry that focus on cold market recruiting skills…

(And they do ‘attraction marketing’ too!)

For me, there was simply a certain way I wanted to live my life and that was more important.

I would much rather make a ton of money in my business first and then have my friends and family beg me to tell them more about it.

It’s much better than begging my friends and family to join a business which isn’t making any money.

Which would you prefer?

Exactly!

Rob Breinich

Social media marketingprospecting network marketing
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Rob Breinich

Digital Marketing Mentor and Team Leader.

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